Just how important is the Truth? In a period when fake news rules, in which we increasingly attempt to subjugate reality to suit our own ends, we may feel justified in thinking that the Truth is overrated. This is because each and every one of us has his/her own Truth which we are usually unlikely […]
Paula Celestino, Founder @ SPRK Media Group Inc. getty Imagine having a lawyer show up at your doorstep to tell you that your brand has been served after working on that identity for two to five years. You learn it’s because another company in your industry uses a similar name or logo, and if they […]
Strategy consultant & leadership coach with 25 years in finance & biz leadership roles across Asia-Pacific | Value-Unlocked Private Limited. getty Any startup’s biggest challenge is growth, irrespective of the stage at which it may be. In today’s world, when customers’ attention spans are short and many brands are vying for their attention, growth is […]
Co-founder and CEO of SocialPubli, an award-winning influencer marketing platform with 200,000+ opt-in influencers across 35 countries. getty Hispanics are one of the fastest-growing U.S. demographics, and they’re also making a rapid ascent into affluence and consumer buying power. As the Hispanic community continues to grow and make its consumer preferences clear, it’s crucial for […]