New Apple Leak Increases iPhone 15 Price Shock
iPhone 15 prices are going up according to recent leaks, and now a mysterious new source on Weibo has added fuel to those reports.
Writing on the Chinese micro-blogging platform, the leaker states that “Apple will increase the price of this year’s iPhone 15 Pro series, further widening the gap with the iPhone 15 Plus.” Earlier leaks had claimed iPhone 15 prices would decrease with the reversal causing shock among users. But this increasingly looks to be the case because my sources have given me a good idea of the leaker’s identity, and their statement should be taken seriously.
Flat-edged iPhone 15 Ultra concept based on leaks
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The new leaker doesn’t provide prices, but last week $100 increases were mooted for both the iPhone 15 Pro and iPhone 15 Ultra (the new name for the Pro Max). This would create a $300 price gap between Pro and non-Pro models of the same size:
iPhone 15 – from $799 iPhone 15 Plus – from $899 iPhone 15 Pro – from $1099 iPhone 15 Ultra – from $1199
It’s an aggressive move designed to boost iPhone 15 and iPhone 15 Plus sales, following underwhelming demand for iPhone 14 and iPhone 14 Plus models. It is a classic Apple solution, countering industry observers who thought price cuts to standard models would be the obvious solution.
Note these price increases are also expected to be applied globally. They will be in addition to the 10-20% price rises already made to the iPhone 13 range, increases that were driven by the US dollar’s growing strength.
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Apple iPhone 15 Ultra is tipped to have dual front-facing cameras – concept render
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Interestingly, the Weibo leaker also doubled down on two recent revelations for non-Pro models: “the iPhone 15 and iPhone 15 Plus are expected to come with the Dynamic Island and a 48-megapixel main camera, which is a huge upgrade compared to the previous two generations.”
Both of these upgrades were leaked last week, but it again adds credence to the reliability of those sources. iPhone 15 Pro and Ultra models are also tipped to come with a titanium chassis and dual front cameras — upgrades that will be seen as essential if customers are to swallow this latest round of price hikes.
More on Forbes
MORE FROM FORBESInsider Claims iPhone 15 Will Be ‘Aggressively’ PricedBy Gordon Kelly
