According to bestselling author and marketing expert Mark Schaefer, the next—and last—great marketing strategy is community. When I read his latest book, Belonging to the Brand, I was intrigued by the subtitle, Why Community is the Last Great Marketing Strategy. Is it really the last? Having read Schaefer’s past books, I put faith in his […]

Whitney Cornuke is the SVP of Marketing at TalentLaunch. She has 15 years of experience in marketing, brand, and retail strategy. Everyone is talking about them. And by them, I mean new artificial intelligence (AI) content-generation tools that can write your next blog, create your next presentation and design your next brand. These tools have […]

Companies spend untold amounts of energy trying to persuade candidates of their wonderful culture and values, flexible working arrangements, and even job security. And organizations emblazon their career and corporate websites with myriad awards for being an engaged, inspiring, and overall great workplace. But there’s something that candidates value more than all of those workplace […]

On a recent visit to EHL Hospitality Business School in Lausanne, one thing that stood out was how remarkably well dressed the students were. The school is one of few universities that has an actual dress code, with students required to dress as they would in a professional context. “When entering any professional context, your […]