VDO.AI Aims To Bring New Revenue To Publishers

Digital advertising provides an important revenue stream for publishers

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The growth of video content as an important medium on company websites has transformed the manner in which advertising is delivered. This is especially critical for publishers because it provides a new revenue path. A number of companies are providing a means for this content to be made available to their viewers. VDO.ai is one o of those companies. Since its launch, VDO.ai has become a go-to partner for large and medium-sized media publishers who use the company’s technology to serve video content and video ads on their platforms. Now VDO.ai is moving into smaller markets.

VDO says their AI technology is enabling platforms such as theirs so they can handle over 5 billion transactions daily each. These transactions include advertising deals between advertisers and users, as well as hundreds of millions of views. On any given day, the company says their platform connects around 80,000 advertisers to around 50,000 users. This is a level of scale and data that requires technology to optimize the connections, as a high-frequency exchange for advertisers and publishers, using artificial intelligence.

An important aspect of VDO.AI’s technology is the use of AI to create real-time engagement with advertising consumers. With the proliferation of screens such as iPads, elevator monitors, and back-of-taxi screens, it is difficult to customize and tailor advertisements to individual audiences on such a large scale. VDO.AI’s platform uses AI to analyze data on the fly and deliver relevant, personalized advertisements to each individual viewer, thousands of times per day.

“Video has basically created a high frequency exchange for advertisers and publishers, using artificial intelligence. But more specifically, this notion of kind of real time engagement with the people who are going to consume the advertisement” says CEO Amitt Sharma.

Cookieless

In recent years, the use of cookies for online advertising has become increasingly controversial, with many consumers concerned about their online privacy. This has led to a push towards a cookieless environment, where advertisers must find new ways to target and personalize their advertisements. VDO.AI has recognized the shift towards a cookieless environment and has developed solutions to continue delivering personalized, relevant advertisements to consumers.

One of these solutions is the use of device graph technology, which allows the platform to identify and track devices across the internet, without relying on cookies. This allows companies to continue to deliver personalized and relevant advertisements to individual consumers, even in a cookieless environment.

Another solution is the use of contextual targeting which allows the platform to understand the content and context of the web page where the advertisement is being displayed. By understanding the content and context of the web page, VDO.ai says the platform can match the advertisement to the audience, ensuring that the advertisement is relevant and personalized, even without the use of cookies.

In addition, through advanced machine learning algorithms which analyze large amounts of data and identify patterns, cookies have become somewhat unnecessary. With the move to a cookieless environment, both publishers and media entities now have a way to find ways to track, reach, and gain the attention of their potential customers in new ways like this.