Как предприятия могут использовать невзаимозаменяемые токены в своих рабочих процессах?

Alexei Dulub is the founder and CEO of PixelPlex, an R&D company powering meaningful digital transformation across industries.

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The speed at which technology progresses is just staggering.

A couple of years ago, it was difficult to imagine the non-fungible tokens that were associated with digital art and gaming could be so flexible, customizable and multifunctional. They demonstrated an impressive capacity to quickly adapt to the requirements of more serious and conservative industries like supply chain, education and healthcare.

Still, sometimes I notice that businesses are unwilling to experiment with digital tokens in their workflows. But in fact, NFTs are not that scary and complicated. Speaking from our team’s professional experience, I can say for sure that if developed and implemented thoughtfully and correctly, NFTs can fit in any enterprise and empower it to undergo a meaningful transformation of its own.

To prove my point and show that NFTs are truly versatile and agile, I’m keen to provide you with insights into how businesses representing various enterprises can leverage NFTs—or enterprise NFTs (ENFTs), as they’re sometimes referred to—in their processes and how exactly they stand to benefit from their implementation.

Supply Chain

The supply chain industry was among the first to embrace blockchain and incorporate the technology into its complex and demanding workflows. The global blockchain supply chain market size is projected to hit $3,153.7 million by 2028, which proves that the industry is set to keep on using the capabilities of blockchain to become more advanced.

Blockchain-enabled NFTs piqued the interest of supply chain businesses at the early stages, too. These came to be widely used as digital twins to verify products’ authenticity and origin and track their entire lifecycle and journey, thus enhancing operational efficiency and visibility.

Moreover, with NFTs, consumers can receive authentic insights into a product’s origin and have relevant and updated data about its transportation, which results in greater loyalty and trust.

Healthcare

NFTs in healthcare can allow for the improved protection and tracking of personal health data and even make it possible for people to monetize their genetic information.

Once health information has been recorded and minted as an NFT, patients themselves can choose to sell it for research purposes to third parties, such as pharmaceutical companies or laboratories, and receive money for it. Importantly, patients will be able to track their NFTs and see where they end up and who accessed them and when.

Another prominent application of NFTs in healthcare is the tokenization of blood, which has been introduced to enhance “vein-to-vein” monitoring. The process aims to provide updated insights about blood transportation, from its collection to its arrival at a medical establishment.

Plus, the Molecule decentralized science platform proposed the idea of IP-NFTs that wrap “intellectual property rights such as patents, datasets, or contractual agreements inside a non-fungible token.” IP-NFTs can help biomedical researchers and biotech companies promote greater cooperation, “[enable] easy transfer and collective ownership over patents,” and establish new and effective funding and monetization strategies.

Real Estate

The real estate domain is known to zealously keep abreast of tech trends. Recently, the metaverse-based real estate has been the talk of the town, and its global market is projected to reach a whopping $5,953.6 million by 2028.

However, the entire metaverse concept is still a bit of terra incognita, and I see that not all real estate businesses are ready to go with virtual real estate and operate with it in full swing.

Still, they may well set their sights on NFTs and use them in physical real estate. One of the most outstanding applications of NFTs is fractional ownership tokenization, which allows for sharing the cost and ownership of real estate properties with multiple people. The fractionalization of real estate enables enhanced liquidity and more inclusive access to the real estate market.

In particular, given that blockchain ledgers are enormously hard to tamper with, it is also worth considering minting real estate documents and papers as NFTs to reduce the risk of fraudsters falsifying docs.

Travel And Tourism

As travel and tourism are gradually recovering from global collapses, people the world over are eager to renew their trips and are looking forward to setting out on exciting adventures. Meanwhile, companies that are engaged in the travel industry can start exploring the capabilities of NFTs and open up new opportunities for their customers.

So, for example, airline companies can implement NFT-based loyalty programs, thus empowering travelers to accumulate flight miles in the form of digital tokens that can later be exchanged for discounts or other rewards. Hotel businesses, too, can design loyalty programs for their frequent visitors with integrated NFTs that could be redeemed for a deluxe suite at a lower price or even free stays.

Besides, NFTs can assist travel companies in delivering more sophisticated and modern marketing campaigns that will make it possible to attract a wider audience, establish brand identity and enter the global market.

Education

In the education sector, NFTs can be used to safely store diplomas, certificates, grades, ratings and recognitions. Blockchain-powered digital tokens will help ensure the integrity, safety and reliability of all credential data stored within them and, crucially, unauthorized parties and fraudsters will be unable to hack or edit them. Digital credentials can be easily shared in job searches, making it possible for employers to get acquainted with the applicant’s education, skills and qualifications.

Admittedly, NFTs have already been widely leveraged among universities the world over. Duke University, for example, designed educational credentials in the form of non-fungible tokens for its Master of Engineering in Financial Technology degree.

Conclusion

Despite their novelty, non-fungible tokens have already carved out their presence in numerous fields. I personally believe that this trend is bound to continue, and we have yet to see many more exciting and revolutionary applications of NFTs across different business domains, provided that NFT technology will get even more sophisticated, trustworthy and secure.

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